Genie
Challenge
Tongue scrapers are simple tools. They’re also surprisingly flawed. Most trap buildup, degrade over time, and quietly become less hygienic the longer you use them.
Insight
If it can’t shed debris easily, it can’t stay clean therefore it doesn’t stay trusted.
The opportunity wasn’t to redesign a scraper. It was to design one that performs as well in year 10 years as it does on day one.
Design Approach
Upright Stance
Genie dries cleanly and avoid contact with contaminated surfaces.
High-grade 318 stainless steel
Balancing longevity with everyday tactile confidence, resists corrosion and communicates durability.
Dual-Edge Geometry
Allowing users to intuitively choose a flat or grooved edge depending on depth of clear necessary increasing comfort and control.
Visual Simplicity
Reflects the brand’s personality, blending functional precision with elegant restraint. Minimal. Honest. Confident.
Outcome
Genie elevates a utilitarian tool into a refined daily object, improving hygiene, enhancing longevity, and creating a satisfying ritual.
It’s purposeful, durable, and confidently simple.
