TWELVE SOUTH
Insight
There is opportunity in a saturated market for thoughtful solutions that incorporate distinctive features to enhance the Apple product experience.
Solution
A broad range of technology accessories developed with my long-term client. My role encompasses the entire design process, from initial concept sketches through to the refinement of production products, ensuring they are ready for retail.
Our products are sold in Apple stores worldwide, as well as other retail outlets. Additionally, I play a crucial role in defining internal design processes to help scale the business..
The HiRise 3 is a compact multi-charger designed to elegantly display your three most important devices. Featuring a unique front-to-back layout that raises the phone above the rest achieving a minimal footprint. Crafted with high-quality vegan leather for a soft resting place with exquisite hand feel. Launched as the flagship charger for Apple’s 2023 Christmas season.
Charge iPhone and Apple Watch together with ButterFly, the world’s smallest 2-in-1 USB-C MagSafe charger is perfect for travel. Seamless soft form factor fits naturally in your hand unfolding to reveal a MagSafe charger for your iPhone and a magnetic fast charger for your Apple Watch. ButterFly also morphs into a display stand that supports StandBy mode on iPhone or Nightstand mode on Apple Watch. Launched as the travel charger for Apple’s 2023 Christmas season.
The TimePorter elegantly displays an Apple Watch band collection, facilitating effortless outfit matching. It securely holds up to six bands in a silicone channel, which is seamlessly executed as a smooth slice through a softly rounded volume, merging functionality with a sleek, minimalist design. For avid collectors, multiple units can be connected end-to-end to expand capacity. Installation is quick and hassle-free, utilizing the included 3M Command strips for easy setup.
The CompassPro is a versatile, all-metal stand that securely holds the iPad at three different angles. Its design streamlines multiple articulating parts into a sleek gesture, minimizing visual noise. The legs are elegantly crafted from a simple form factor slide. This model improves upon its predecessor, which had a hinge prone to breaking and causing the iPad to tilt when tapped. Enhancements include a robustly increased hinge size and visual weight, hooks on the flip-out feet for secure iPad placement, and hidden tabs that precisely angle the feet, ensuring both stability and functionality.
The scraper's dual-edge design, one flat and one grooved, allows users to select the cleaning intensity that best suits their personal comfort and needs, ensuring a customized and thorough cleanse. Its precisely contoured ergonomic handle provides maximum control and grip.
