PowerBug
by Twelve South
Challenge
Magnetic charging feels magical.
But the infrastructure behind it still feels temporary, pucks, cables, adapters hanging from outlets.
The question became simple: If wireless charging is seamless, why isn’t the hardware?
Insight
The most honest expression of magnetic charging is to remove everything between the coil and the wall.
No intermediary object. No dangling cord.
Design Approach
Outlet-Integrated Charging.
integrates the charging coil directly into a wall-powered form. The phone floats, no cable in sight.
Minimal Architectural Presence
Sits flush and clean against the wall, it feels more like a built-in fixture than an accessory..
Charges other stuff too
An integrated USB-C port supports secondary charging without adding visual noise.
Outcome
PowerBug turns an outlet into a moment of elegance.
No cable clutter.
No countertop mess.
Just magnetic alignment and power where you need it.
Charging, literally embedded into home.
To be sold at Apple Store worldwide from September 2026 onward.
